Reframe your challenges with empowering language.

Let’s go back to High School, particularly to that Physics class. You might remember two important concepts we learned: potential energy (stored energy) and kinetic energy (energy in motion). A glass of water on a kitchen counter top has potential energy because it took energy to move it up. If it were to fall, that energy would (re)turn into kinetic energy and make it shatter. Language is no different, words display these properties. Words store potential energy at their core and they trigger emotions as kinetic energy. You can choose either disabling language or empowering language. Read more!