How to leverage symbolism.
Anywhere you look you’ll see many symbols: political, religious, social, and commercial symbols. However, today they’re used almost exclusively by marketing. Companies understand the economic value of having recognized brands and the relationship we have with them. When you think of a brand, you have an image, a perception of its quality, and its service (among other things). Here’s a thought: Symbols are necessary. Nations have all sorts of symbols like national anthems, holidays, and their coat of arms. Even States have symbols such as the State’s bird, rock, fruit, motto, etc. Could we be ignoring the power behind symbols? What happens to people without symbols? We’ll see why we need to tap into the upside of symbolism. Read more!