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The Upside of Symbols

How to leverage symbolism.

Anywhere you look you’ll see many symbols: political, religious, social, and commercial symbols. However, today they’re used almost exclusively by marketing. Companies understand the economic value of having recognized brands and the relationship we have with them. When you think of a brand, you have an image, a perception of its quality, and its service (among other things). Here’s a thought: Symbols are necessary. Nations have all sorts of symbols like national anthems, holidays, and their coat of arms. Even States have symbols such as the State’s bird, rock, fruit, motto, etc. Could we be ignoring the power behind symbols? What happens to people without symbols? We’ll see why we need to tap into the upside of symbolism. Continue Reading!

How to Be Practical at Work

Adopt a brewer’s mind.

It’s no surprise that computers are substituting a lot of human work and doing it with more precision and efficiency. And yet, we Sapiens want to become more productive and efficient. What exactly does it mean to be productive? Could my productivity be automated by a machine? For the first time in humanity, we’re facing this dilemma. While there’s much work to be done, and productivity is still of utmost importance, having a brewer’s mind offers some valuable insight and an alternative to blind optimization. Continue Reading!