Innovation Turned Inward

Perhaps one of the most memorable moments in modern innovation came when Michael Jordan signed with Nike in October 1984. The eventual creation of Air Jordan wasn’t just another shiny new product disguised as innovation. It symbolized, though few realized it at the time, a new dynamic in our relationship with products, where part of our identity, our culture, and our products shape each other. Nike took a leap, and it paid off, Jordan became the GOAT, and together they redefined what it meant to wear a pair of sneakers. But it wasn’t without its hiccups. Continue exploring